It has very plain taste. That's exactly why I like it. It's not salty or sweet. I really like it. It says it's "baked potato". That's how it feels like, baked. Like it's name, "Slim", I think it's good for the people on a diet. You won't feel the guilt after eating this. There are 4 packs in a box. The price is good, too. I strongly recommend this product if you haven't tried this yet.